About Æ O N.

Æ O N. was born in Prato , around a small desk, a computer, and a garage. A simple, essential space, where a personal intuition began to transform into something concrete.

Before becoming a brand,

Æ O N. it was an experience...

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Who am I?

I am a 22-year-old university student who, after years of working as a Deliveroo rider, decided to launch myself into the world of online resell, a path that has allowed me to get ever closer to the world of watchmaking, people's tastes and what really creates a connection with those who wear a watch.

After selling several low-cost watches in just a few months, I decided it was time for me to TAKE A RISK and launch my own brand.

How was our symbol born?

The brand's symbol takes shape from a tattoo I got in 2022, the purpose of which was to immortalize my adolescence.

The tattoo was a tribal one, but it wasn't proportionate, so the tattoo artist suggested a symbol to fill the empty space left inside the tattoo...

From there Æ O N was born casually, from the need not to leave an empty space, from the need not to let the past time vanish.

How did our name come about?

The name Æ O N. instead derives from Aion , the Greek god of eternal time : not the time that is measured, but the time that is lived and that remains.

An idea that is reflected in every one of our watches.
Æ O N. watches are designed to be worn, experienced, and displayed. The models we offer are significant and representative of what we and those who share our vision like: clean design, a strong identity, nothing superfluous.

Our Æ ON watches are not designed to mark the hours, but to accompany the moments that matter, thus becoming part of your story.

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We present to you

Manifesto Æ O N.

Time is not just something to be measured.
It's something to be experienced.

ÆON was born from the desire to make the moments that matter eternal.
Not the perfect ones, but the real ones.
Those that mark us and that remain.

We believe in a time that does not pass away,
but which is deposited in the memory.
A time that accompanies, that observes in silence,
that becomes part of our history.

ÆON does not follow trends.
Choose what has meaning.
Because what is authentic needs no explanation.

Time passes.
What you live remains.

Because Æ O N. does not measure time.
He accompanies him.

To those who feel that certain moments deserve to remain.

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